India as a country, is the highest milk producer in the entire world, with a staggering 22% of the global supply coming from India. As a result, the dairy industry contributes 5% to the national economy and sector provides employment to millions throughout India. Being the highest consumer of milk, most of the milk production is used internally, with a small amount being exported to other nations. But how is this milk delivered to the consumer? While bakeries, industries and factories receive their milk through freight, a large portion of rural and sub-urban households in north and north-western India receive fresh
milk daily, delivered on 2 wheelers early morning, right from the source, the dairy farm itself. Fresh milk delivery on 2 wheelers has been a popular profession among small dairy farmers. Being an unregulated business, the vehicles used by the dairy farmers are unsuitable for the purpose, often creating a safety hazard for the farmer as well as other road users as well. Through this project, I aim to understand.
these problems, the user, their needs and aspirations and create a purpose-made vehicle for door-to-door fresh milk delivery for Northwestern, with Uttarakhand chosen as the domain for context research.

Submitted by: Manan Sharma, MDes (2021-23), IIT Bombay
Guided by: Prof. Sugandh Malhotra Co Guided: Prof. Abhinav Vidyarthi