Humans use transportation for various purposes, but transportation for daily commute is arguably the most commonly used one. Every individual uses one or the other types of daily commutes. It may be personal mobility, public transport, vehicle pooling etc. This project focuses on addressing the issue of audiences preferring personal mobility for their daily commute. The main essence of the project was to design a protector or guardian angel for the primary user group. The idea to design a vehicle which satisfies all user needs by providing a layer of safety and a sense of protection without being too literal was the main key. For this, several ideations based on user inputs were made before finalizing a single
concept The project begins with one-to-one interaction with the users who are already using personal mobility or are willing to invest in one. The user’s interviews provided various insights which was converted to product attributes for final design. The very base of the project was to understand the
user requirements when it comes to personal mobility and design a suitable vehicle which satisfies all kinds of their needs, wants and aspirations to the best possible level. The project also focuses on adding some clever features that users can feel good about in their daily life. The user research provided an idea for the mindset of such users and this led to the development of the persona board. The character was
painted and the user’s values and personality were developed. Product attributes was solely based on the user insights. The vehicle interior was designed first, followed by the exterior so that the whole story of the vehicle design is showcased. The design language followed was also user-inspired and the aesthetics was optimized to appeal to the primary audience and also to the wide range of customers. The final design was carefully optimized so that every user insight collected was addressed and to make sure that all user aspirations are met.

Submitted by: Akhil Krishna Pradeep, MDes (2021-23), IIT Bombay
Guided by: Prof. Sugandh Malhotra Co Guided: Prof. Harsh Kamble