In the last couple of decades, India has witnessed a phenomenal shift in the delivery ecosystem. Owing to the growing demand for local supplies and surprisingly booming hyperlocal start-ups have given rise to a new delivery wing, the hyperlocal or last-mile delivery ecosystem. Companies like Amazon, Flipkart, Urban Ladder, Pepperfry, and Ikea have started selling heavy goods in the last few years and become more popular in the last few years. For a considerable amount of time, the delivery ecosystem in India was dominated by the trucking milieu, which was for delivering large goods or transporting heavy goods to distant places. This was disrupted by the small trucks, minivans, and bike-led delivery system when e-commerce made its marking the Indian market. This has been the case for the past couple of decades until lately when quick commerce or q-commerce took over the ecosystem. Customers expect a quicker and customized service, which is reflected in their purchase patterns and has a direct bearing on the functioning of the businesses. The outcome of this paradigm shift, especially for e-commerce players, is a drastic reduction in delivery time. when e-commerce has just set-in in India, it would take weeks for purchased goods to be delivered to the customers, which now is delivered within a matter of days and even the next day of ordering in some cases.

Submitted by: Aman Nim, MDes (2019-21), IIT Bombay
Guided by: Prof. Sugandh Malhotra Co-guide by: Prof. Vivek Kant